SMB // COMMAND DOSSIER
CONFIDENTIAL // BOARD EYES ONLY
SUBJECT: CRO-909

“THE COMMANDER”

STATUS: AGITATOR ELITE | HIRE RECOMMENDED
ARCHETYPE: WARTIME
SISU INDEX (THE GRIT FACTOR) 96%
>> DEFINITION: THE PSYCHOLOGICAL CAPACITY TO CONVERT COMMERCIAL STRESS INTO MECHANICS.
STATUS: ANTIFRAGILE. SUBJECT SHOWS ZERO EMOTIONAL DECAY UNDER FIRE.
Talent Density9/10
92%
Strategic Courage10/10
99%
Forecast Integrity8/10
84%

Candidate CRO-909 is a Wartime Architect. They possess the rare psychological ability to separate “Revenue” from “Value”—evidenced by their willingness to fire a top-producing but toxic VP and refuse a vaporware roadmap.

RISK PROFILE: They will create significant friction in their first 90 days. Expect immediate turnover in the bottom 30% of your sales org.

“If they fail, I know I need a new Director. That data is worth the cost of the deal.” >> ANALYSIS: High Outcome Detachment. Prioritizes capacity building.
“I can give you 40% and burn the cash runway… or 25% and profitability.” >> ANALYSIS: Refusal to accept “Hope Strategy.”

DAYS 0-30: THE AUDIT.
Will silence non-essential meetings. Refuses to commit to forecast until bottom-up model is built.

DAYS 31-60: THE PURGE.
Expect 1-2 VP level exits. Implementation of “Bar Raiser” hiring protocol.

DAYS 61-90: THE RE-BASE.
Will present a “Physics-Based” plan to the Board.

RISK: ARROGANCE SIGNALING
High courage score (99%) will read as “Arrogance” to weaker Board members. They will not collaborate; they will dictate.
RISK: RETENTION SHOCK
Talent Density focus means firing “B-Players” who are culturally beloved. Expect a morale dip in Q1.
PROTOCOL: DEAD HAND
For 30 days, forbidden from attending deal reviews below Enterprise tier.
PROTOCOL: TALENT REFORESTATION
No hire approved unless demonstrably better than top 50% of current team.

>> SURVIVABILITY PROFILE (HIRE)

[+] THE DATA-BACKED DISSENTER: Respects “No” if backed by math. VPs who push back with evidence will thrive.
[+] THE “MECHANIC”: Leaders who can dismantle and rebuild the revenue engine. This CRO builds machines, not vibes.

>> INCOMPATIBLE PROFILE (AVOID)

[x] THE “ROLODEX” VP: Relying on old contacts without new process. This CRO views them as “Dead in 6 months.”
[x] THE PROJECT MANAGER: Leaders who report news rather than make news. They will be exposed in the first QBR.