Stop Relying on Luck.
Start Engineering Revenue.
Most enterprise sales floors are running ghost pipeline and concierge sellers —
but leadership only discovers it when deals collapse at procurement.
Sales Moneyball reveals the true commercial behaviour of your team in 9–14 minutes,
using high-pressure simulations that expose how your reps actually sell when the deal gets difficult.
What CROs Tell Us Before Running the Diagnostic
Inspect the Dossiers
These sample reports are based on assessments completed by real humans, with all identifying details fully anonymised. Average completion time for each assessment was approximately 9–14 minutes, depending on role and simulation path. The simulations measure behaviour in both live decision scenarios and written commercial communication through the Friction Index, which evaluates how sellers handle procurement pressure and internal stakeholder messaging in writing.
CRO Dossier
Review a sample executive-level diagnostic showing behavioral patterns, leadership pressure signals, commercial posture, and strategic blind spots under ambiguity.
Fleet Control Page
See how an entire team can be mapped in one control surface, exposing performance patterns, behavioral clusters, coaching priorities, and hidden execution risk across the floor.
Sample Enterprise Seller Dossier
Explore a sample frontline seller report highlighting negotiation behaviour, conviction under pressure, framework adherence, and the rep’s true default operating style. The assessment also measures how effectively the seller communicates commercial positions in writing through the Friction Index — a simulation of real-world procurement and executive messaging scenarios.
Commander Feedback
Sales Moneyball revealed the true behaviour of my entire sales organisation under pressure in less than 15 minutes — something that normally takes 6–9 months of management observation.
The most surprising outcome was that every rep immediately recognised their previously unseen weaknesses. Coaching conversations became dramatically more focused overnight.
The “Concierge” Epidemic
60% of enterprise reps are “Farmers” in “Hunter” roles.
- They rely on hope, not commercial tension.
- They don’t disqualify; they chase ghosts.
- They nod in training, but fold to Procurement.
The Framework Failure
You spent $250k on MEDDPICC, but your team abandons it under pressure.
- Information asymmetry is dead. Your buyers don’t need “educating”.
- When a CXO pushes back, your reps revert to their baseline DNA.
- We measure who actually executes your framework when it counts.
Select Your Engine
Player Profile
The DNA Baseline.
A psychometric profile measuring Locus of Control and Ambiguity Tolerance on your floor.
Agitator Simulation
The Flight Simulator.
A live Voice AI stress test for your roster. Measures real-time negotiation and framework adherence.
Screening AI
The First Responder.
Automated 24/7 applicant screening. Engage top talent within seconds of their application.
Friction Index
The Asynchronous Trap.
A node-based commercial simulation testing how your reps handle Procurement traps and evasive VPs in text.
Deploy the Diagnostic
Division Diagnostic
- Capacity: Up to 50 Employees
- Full Suite: CRO, VP, AE, SDR Simulators
- Deliverable: Individual “Forensic Dossiers” for every rep
- Platform: Full Access to Fleet Control Dashboard
- Intelligence: “Concierge vs. Agitator” Floor Map Analysis
Enterprise Diagnostic
- Capacity: Up to 100 Employees
- Full Suite: CRO, VP, AE, SDR Simulators
- Deliverable: Individual “Forensic Dossiers” for every rep
- Platform: Full Access to Fleet Control Dashboard
- Intelligence: “Concierge vs. Agitator” Floor Map Analysis
- >>> Executive Debrief: 1-Hour Strategy Session with Chief Analyst
Complete Mission Logs
The 10-Day Rule
The most critical metric is “Time on Market.” Elite revenue generators are gone in 10 days.
Read Log →Reputation Rot
34% of candidates are ghosted. Your silence is poisoning the well for future A-Players.
Read Log →The 71-Day Lag
Enterprise hiring has doubled in length. Why “Consensus” is increasing failure rates.
Read Log →The Sisu Protocol
Measuring the “Glass Jaw.” Why we don’t hire fair-weather sailors for winter storms.
Read Log →The Status Gap
Why VPs don’t buy from polite people. Closing the gap between “Assistant” and “Advisor.”
Read Log →The Virtue Trap
When “Loyalty” is just cowardice. Why your reps are afraid to fire bad clients.
Read Log →Anxiety Discount
Your reps are paying to stop the shaking. The high cost of Certainty Addiction.
Read Log →The Dead Sea Effect
How “Nice” managers kill performance. The sharks swim away, leaving the tourists.
Read Log →Framework Failure
Why MEDDIC and BANT fail when the buyer already knows your pricing.
Read Log →The 60% Tax
The cost of “Looking Busy.” Why 60% of your enterprise pipeline is fiction.
Read Log →Ghost Hunting
An autopsy of a “Concierge Seller.” They don’t lose deals; they let them wither.
Read Log →Replacement Fallacy
Why “AI SDRs” will destroy your domain reputation and burn your TAM.
Read Log →
We believe the modern enterprise sales floor is broken.
We have optimized for compliance over creation. We have replaced instinct with playbooks, and speed with committees.
The result is the Concierge Seller: a rep who is polite, process-driven, and utterly incapable of challenging a customer.
The rot isn’t just in your pipeline; it is in your human infrastructure. You spend millions training teams on methodologies, but the second a C-level executive pushes back or Procurement demands a discount, your reps abandon the framework and revert to their baseline DNA.
You are losing six-figure deals because your team defaults to taking orders instead of taking control.
We are here to bring the Agitator back.
We build high-stakes commercial simulations that map the raw behavioral telemetry of your sales force. We help you audit your floor, identify the elite operators hiding in your ranks, and expose the concierge sellers before they cost you another quarter.